THE ROLE OF LEADERSHIP DURING AN ECONOMIC CRISIS     The reason for this text was an invitation I received from a Russian University of Russia for a series of lectures on the 'Confrontation of challenges of the global financial crisis’. During my research for the aforementioned lectures I read an excerpt from the work of Dante that... Read more

The problem of seasonality in the tourism of Cyprus is growing   One of the major problems facing the tourism industry in Cyprus is the problem of seasonality. The period of high tourist traffic runs from April to October with a peak in July and August. The over-concentration of foreign visitors over the summer season implies the non-optimal use of capacity of tourism... Read more

Management By Objectives (MBO): 'An objective system for evaluating performance of staff   The design of a system for the evaluation of personnel performance is one of the main activities of a human resources department within an organization. It is very important to have an objective, fair and credible performance appraisal system, which implies achieving objectives.... Read more

MARKETOLOGY Theo Hadjiyannis B.Sc, M.Sc, FCIM Director - General, The Cyprus Institute of Marketing     The global interpretation of Marketing, which is of American origin and was clarified immediately after the Second World War, includes all procedures within and outside the company with the aim of increasing profit. This is a very broad... Read more

Uwe Tännler als Präsident von Swiss Marketing bestätigt Swiss Marketing (SMC) setzt seinen Erfolgskurs fort. Zentralpräsident Uwe Tännler ist von den Delegierten des grössten Schweizer Berufsverbandes für Marketingfachleute für weitere drei Jahre im Amt bestätigt worden, ebenso der bisherige Zentralvorstand. Neu ins oberste Führungsgremium von Swiss Marketing gewählt wurden Tanja... Read more

Wir freuen uns, bereits heute das Thema zum Schweizerischen Marketing-Tag 2010 bekannt zu geben. Hauptsache Emotionen? - das gefühlte Marketing. Moderne Konsumenten begehren selten Produkte oder Dienstleistungen um Ihrer selbst willen; was für viele Menschen letztendlich wichtig ist, sind die Werte, die Marken ihnen vermitteln, die emotionalen Zustände. Die Fragen lauten: Welche... Read more

Green Business in France in a snapshot ? A little background first… During the G20 summit in London, Nicolas Sarkozy’s posture – quite different from his initial position that France’s problem was that it was not taking enough risks or borrowing enough along US or British lines - changed, as he pushed for reforms of the current financial system based on the French model of high... Read more

Pendant près de deux ans, les membres des Mardis du Luxembourg - un think tank informel et parisien - ont réfléchi sur le concept de luxe, sans nécessairement s'accorder sur les conclusions de leurs recherches personnelles. Avant d'aborder une nouvelle thématique, ils ont décidé de publier une série de papiers volontairement très courts, répondant à une même et dernière... Read more

Globalization is only a technician's point of view - at least an industrial necessity. But certainly not a consumer need. An usually widespread idea is that tomorrow, life will be "standardized" all around the world because technology will be "standardized": we'll use the same computers, the same mp3 players, etc. we'll become identical from London to San Francisco and from Berlin to Atlanta,... Read more