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 en THE ROLE OF LEADERSHIP DURING AN ECONOMIC CRISIS http://www.marketingineurope.org/emc/the-role-of-leadership-during-an-economic-crisis-100026 THE ROLE OF LEADERSHIP DURING AN ECONOMIC CRISIS     The reason for this text was an invitation I received from a Russian University of Russia for a series of lectures on the 'Confrontation... Thu, 25 Jun 2009 12:05:52 +0200 http://www.marketingineurope.org/emc/the-role-of-leadership-during-an-economic-crisis-100026 THE PROBLEM OF SEASONALITY IN CYPRUS' TOURISM http://www.marketingineurope.org/emc/the-problem-of-seasonality-in-cyprus-tourism-100025 The problem of seasonality in the tourism of Cyprus is growing   One of the major problems facing the tourism industry in Cyprus is the problem of seasonality. The period of high tourist traffic runs from April to October... Thu, 25 Jun 2009 12:03:59 +0200 http://www.marketingineurope.org/emc/the-problem-of-seasonality-in-cyprus-tourism-100025 MANAGEMENT BY OBJECTIVES http://www.marketingineurope.org/emc/management-by-objectives-100024 Management By Objectives (MBO): 'An objective system for evaluating performance of staff   The design of a system for the evaluation of personnel performance is one of the main activities of a human resources department... Thu, 25 Jun 2009 12:03:09 +0200 http://www.marketingineurope.org/emc/management-by-objectives-100024 MARKETOLOGY http://www.marketingineurope.org/emc/marketology-100023 MARKETOLOGY Theo Hadjiyannis B.Sc, M.Sc, FCIM Director - General, The Cyprus Institute of Marketing     The global interpretation of Marketing, which is of American origin and was clarified... Tue, 23 Jun 2009 08:47:42 +0200 http://www.marketingineurope.org/emc/marketology-100023 Uwe Tännler als Präsident von Swiss Marketing bestätigt http://www.marketingineurope.org/emc/uwe-t%C3%A4nnler-als-pr%C3%A4sident-von-swiss-marketing-best%C3%A4tig-100022 Uwe Tännler als Präsident von Swiss Marketing bestätigt Swiss Marketing (SMC) setzt seinen Erfolgskurs fort. Zentralpräsident Uwe Tännler ist von den Delegierten des grössten Schweizer Berufsverbandes für Marketingfachleute für... Mon, 15 Jun 2009 21:01:24 +0200 http://www.marketingineurope.org/emc/uwe-t%C3%A4nnler-als-pr%C3%A4sident-von-swiss-marketing-best%C3%A4tig-100022 Schweizerischen Marketing-Tag 2010 http://www.marketingineurope.org/emc/schweizerischen-marketing-tag-2010-100021 Wir freuen uns, bereits heute das Thema zum Schweizerischen Marketing-Tag 2010 bekannt zu geben. Hauptsache Emotionen? - das gefühlte Marketing. Moderne Konsumenten begehren selten Produkte oder Dienstleistungen um Ihrer selbst willen;... Mon, 15 Jun 2009 20:57:31 +0200 http://www.marketingineurope.org/emc/schweizerischen-marketing-tag-2010-100021 Green Business in France http://www.marketingineurope.org/emc/green-business-in-france-100016 Green Business in France in a snapshot ? A little background first… During the G20 summit in London, Nicolas Sarkozy’s posture – quite different from his initial position that France’s problem was that it was not taking enough... Wed, 10 Jun 2009 11:25:04 +0200 http://www.marketingineurope.org/emc/green-business-in-france-100016 Que restera-t-il du luxe après la crise ? http://www.marketingineurope.org/emc/que-restera-t-il-du-luxe-apr%C3%A8s-la-crise-100015 Pendant près de deux ans, les membres des Mardis du Luxembourg - un think tank informel et parisien - ont réfléchi sur le concept de luxe, sans nécessairement s'accorder sur les conclusions de leurs recherches personnelles. Avant... Mon, 01 Jun 2009 19:30:07 +0200 http://www.marketingineurope.org/emc/que-restera-t-il-du-luxe-apr%C3%A8s-la-crise-100015 Usage creates innovation: future is local http://www.marketingineurope.org/emc/usage-creates-innovation-future-is-local-100014 Globalization is only a technician's point of view - at least an industrial necessity. But certainly not a consumer need. An usually widespread idea is that tomorrow, life will be "standardized" all around the world because technology will be... Mon, 01 Jun 2009 18:59:45 +0200 http://www.marketingineurope.org/emc/usage-creates-innovation-future-is-local-100014